Irish Urban Regeneration Essay Example | Topics and Well Written Essays - 1000 words

Irish Urban Regeneration - Essay Example 8). The evolution of the city saw and increase in urban expansion in the 20th Century, and the Irish economic boom led to an upsurge in the construction of private homes. Standardised housing was implemented in the 1960s, and these regulations included specifications for density, public space, services, etc. Ballymun's high rise towers were the result of experimentations at this time. However, "the classic pattern that has occurred again is that a development pattern has evolved of rapid creation of new residential communities without adequate infrastructure or facilities" (Williams and Shiels, 2001, p. 27). Previous plans to regenerate Dublin included the Integrated Area Plans (Kelly, 2005) and the Urban Renewal Act of 1986 (Suzanne, N. 2001) that came about as a result of the unwillingness of the private sector to enter many Dublin inner city neighbourhoods that had degenerated to dereliction. The government offered tax incentives to attract private business. This was successful in combating the decay of the Dublin cities, but those urban renewal schemes were only questionably effective in some cities. Because of the profit motive, architectural and design concerns were of little value to the investors. In addition, the economic benefits of the investment were mostly unavailable to the residents of those towns. This led to the newest Urban Regeneration Projects (2001). According to the Egan Review and other organisations, regeneration involves the search for long term restoration and renovation of neighbourhoods, improvement of transportation systems, and involves an outlook of encouraging social inclusion and economic stability. These objectives are to be realised concomitant with ones of sustainable use of natural resources, such as energy and water. These objectives have necessitated the support of sound local leadership as well as concurrence among local, regional, and national policies (Carley, et al., 2005). Brief History of Ballymun The Ballymun population stands at approximately 20,000 and 44.6% of these persons are unemployed. It has even been suggested by some authorities that the true unemployment figure might lie in or above the 60% mark. One third of the population is below the age of 14, and over a third of the households are run by a single parent, while the national average is 10%. The percentage of children who attain a school-leaving certificate is only 7% (Environmental Appraisal, p. 43). Before the Regeneration project, the city of Ballymun suffered from several structural, social, and economic problems. Many blocks of high-rise buildings were located in the city, and these were poorly constructed, having internal structural flaws as well as the disadvantage of being poor conservers of energy. This led to wide-scale removal by tenants, high levels of vacancies in apartment buildings, unemployment and drug problems. Voting turnout for local government elections has been as low as 15% (de Rossa, 1998). Social exclusion was also a significant problem in Ballymun that resulted from its spatially isolated location, as it was cut off because of poor links in transportation (Muir, 2003). Ballymun Regeneration Ltd. took up the challenge and with the help of other environmental agencies, constructed an energy and environmental strategy

Pros and cons of using technology Essay Example for Free

Pros and cons of using technology Essay For many years, people have invented new technology equipment which became part of our lives. With existence of technology, people tend to depend on modern machines like smartphone, laptop, television and others. Moreover, the sharp development of technology has extremely expressed the human’s intelligence and creativity. Thanks to technology, everything becomes easier, more convenient and enjoyable for us. However, the matter is whether or not we use these technology efficiently. This essay will tell you more about advantages and disadvantages of technology Once upon a time, people did everything by their own hands. They washed clothes beside the rivers, cooked meals by firing wood, walked on foot from one place to others. At that time, the communication was so limited and inconvenient. People who were far from each other were difficult to connect. Nonetheless, technology appeared and obviously changed the whole world so far. Technology apparently has become part of our lives since it brought large benefits to us in communication, entertainment, business, education†¦.It appeared to make people’ matters easier, to save time, to bring people closer and closer. In the past, a woman was always busy with the housework, taking care of children, cooking for meal manually. Contrarily, nowadays everything becomes faster and easier with the support of washing-machine, microwave, television and many technical equipment. Instead of spending more than hour only in order to wash clothes by hands, they save time and energy by putting it into machine and doing other stuff. With microwaves, you just spend few minutes even few seconds for a meal. Thus, with much developed technology, you can save times and feel like you have more than 24 hours a day. With smart phone and internet, we are able to talk and see our friends and relatives who living far from us and feel like they are beside us. Moreover, the development of digital technology helps people not only expand relationships over the world but also learn more new things. With a laptop connected to the internet, we can easily find information from many sources and relax with many online games or music. It is also so amazing that we can find our old friends through social networks such as Facebook, Twitter and share information to any part of the world only milliseconds. The communication becomes cheaper and more convenient thanks to people’ great inventions. Especially, we must consider how effective technology can help work. Amount  of modern applications and devices help people easily manage their work and their time such as take-note schedule, remind tasks and important events. In the past, we took at least two or three days to send a letter to another place. Now we can send an email just by click â€Å"send†, it takes only few seconds. Moreover, some people also might choose to work at home and j ust connect with other by network. Even though technology brought us many advantages, have people utilized it as efficient way? It will be negative effort if we abuse of it too much. Unfortunately, almost every one of us are depending on modern equipment and not realizing the unpredictable consequences. While people are able to talk with their friends who are far from us, they may have difficulty in communicating with others around them. They are more comfortable with hiding behind the screens rather than talking face to face. It is actually sad to say that we are becoming less social interaction and insensitive to each other. Young people tend to be alone and passive with smartphone, laptop and uncommunicative to people around them. With state-of-the-art devices, we work more efficiently than before. However, there are also some drawbacks. Abusing of technology might make us become a machine: work, work and work. Some firm owners try to extend more time work and employees probably become workaholic because of the benefit and convenient devices. Businessmen tend to bring work to home and no more time watching TV with their children and family. Obviously, their wives and children extremely don’t like that. Moreover, life of people are under the heavy threat by internet crimes. Exploiting the development of social networks or computer tricks, they steal information, documents from other device. More dangerous, they also rape the young girls who have the habit check in on Facebook, Instagram or kidnap children for a ransom. Therefore, the more developed of technology also internet, the more dangerous people have to face with. Every part of our daily life is almost related to technology and its development continuously satisfy our demands. Unfortunately, our dependence on technology currently is too much, it is considerably alarming. The impact of technology on our lives can be devastating if we don’t keep ourselves in check Technology is like a coin which has both positive and negative sides. We should decide and choose how to use it. The advantages of technology are  very helpful for people if we use it right, it will be effective to our lives and society. Nobody can deny positively development of technology, but it must be the positive developed and shouldn’t have any negative affected in present or future. Comments: Good argument, perhaps you guys can add more argument about using technology, because I saw no clear argument about it. Does people today really using technology effectively? You can write also about the crime using technology. For example: People who rape young girl who they knew from facebook. (Renitha – 02910116) Interesting topic with good explanations and examples. Although there are some unclear parts but in the end, readers can get the points. There are some grammatical and colloquial errors, hope you can put on more attention on it. Overall, this is a fine essay (Danny – 02911741)

Benefits of Teaching Culture and Language

Benefits of Teaching Culture and Language Definition of culture Culture (from the Latin â€Å"cutura† stemming from colre meaning â€Å"to cultivate†) generally refers to patterns of human activity and the symbolic structures that give such activities significance. â€Å"Farhang†, meaning culture, has always been the focal point of Iranian civilization. Values (the ideas about what in life seems important), norms (expectations of how people will behave in various situations), institutions (the structure of a society), and artifacts (things or aspects of material culture, which derive from values and norms) are four components of culture (Wikipedia, 2009). The culture of a people refers to all aspects of shared life in community. Children growing up in a social group learn ways of doing things, ways of expressing themselves, ways of looking at things, what things they should value and what things they should despise or avoid, what is expected of them and what they may expect of others. We can define culture from different points of view. But the most common definition of culture among several scholars is what Haddley (2003) have in his book â€Å"Teaching Language in Context†. She tries to classify aspects of culture into two groups. The first group is the best in human life. This is what is called Big-C culture. Literature, music, art, etc. fall into this category. The second group is everything in human life. This is called the small-c culture. This category includes the way people eat, dress, and behaves in their society. The importance of studying culture There are many benefits that people can obtain from studying culture. It is useful for understanding the people of other cultures and also one’s own culture (Kitao, 1991). It can also help us to be more tolerant (Saz as cited in De Gordon, 2007). Dominant thoughts in the societies during the history, the way people look at the world, living manners and different forms of socializing, enculturation and like that lead us to a better understanding and appreciation of economic affairs. According to various developments in the world we can say that although the content and form of culture may change, it never fade away. (Pahlavan, 2003). Culture has been studied under different sciences and fields of study and this can show the importance of culture by dealing with this phenomenon. Culture and language In this section we will come to a wider area and look at the culture with respect to the relation it may have to the concept of language. As usual in this section we will divide these relationships into different sections according to what different scholars believe. There are three kinds of relationship determined between culture and language. The structure of a language determines the way in which speakers of that language view the world. The culture of a people finds reflection in the language they employ. Cultural requirements certainly influence how a language used and perhaps determines why specific bits and pieces are the way they are. A neutral: there is little or no relationship between language and culture (Wardaugh, 1993) Culture and L2/FL Teaching and learning Although some teachers think that the present of culture in current writings is relative recent, a review of the L2/FL literature shows that this is clearly not the case. The early ages were the time people learned an L2/FL for the purpose of reading and studying its literature. Literature is categorized as the high culture or the best in human life (brook, 1975, as cited in Haddley 2003, p.361). The next stage of concerning with culture is the era of Audio-lingual. This is the era of communication goals in language teaching and the time the emphasis is on the â€Å"little c culture†. In 1970s, the communicative competence replaced the audio-lingual method. In this new paradigm a more natural integration of language and culture takes place through a communicative approach than a more grammatically base approach (Lessard-Clouston, 1997). Why teach culture In the previous section we saw that the relationship between language and culture is undeniable. Despite this certain fact we should think of the implication of this reality in a real situation. Therefore, we raise another question regarding the importance of teaching culture and why a teacher should teach culture in the classroom. In order to fully learn a foreign language, an individual needs to understand the culture that goes along with it. What follow are some of the reasons for teaching culture in the classroom. Giving the students a reason to study the target language. Help in teaching grammar: relating abstract sounds and forms of a language to real places and people. In achieving high motivation, culture classes does have a great role because learners like culturally based activities such as singing, dancing, role playing, doing research on countries and people, etc. It gives learners a liking for the native speakers of the target language. Culture studies have a humanizing and a motivating effect on the language learner and the learning process. They help learners observe similarities and differences among various cultural groups. Teaching culture (intercultural learning) Many people have shown their own contribution to the issue of relation between culture and L2/FL learning as well as the role of culture in learning/teaching a language in the classroom. Almost every book in the area of language learning has a chapter in teaching culture. Chastain (1987) maintains that language is used to convey meaning, but meaning is determined by culture. One of the major hurdles to the successful implementation of culture goals in language classes revolves around attitudes. Brown (2000) also has some points in this area: It is apparent that culture as an integrated set of behaviors and modes of perception, becomes highly important in the learning of an L2. The two are intricately interwoven so that one cannot separate the two without losing the significance of either language or culture. Dimitrios Thanasoulas (2001) says that the teaching of culture should become an integral part of foreign language instruction. Culture should be our message to students and language our medium. Teachers should present students with a true picture or representation of another culture and language. Baker (2003) believes that culture has become an increasingly integrated component of English language teaching in recent years. He argues that the root of integrating culture in language learning processes come from the theory of communicative competence delivered by Hymes (1972, as cited in Haddley, 2000, pp.3-5). In this theory communicative competence involves an understanding of the norms of social interaction of one socio-cultural community. This concept of communicative competence is called intercultural communicative competence. Central to the notion of intercultural communicative competence is cultural awareness. Culture and language teaching methods From the early stages of teaching language a lot of methods have been discovered by methodologists and researchers with different points of view towards second language teaching and learning. I’ll investigate several methodologies and their approach to culture and its relationship with language teaching and learning. Grammar-translation method: a fundamental purpose of learning a foreign language is to be able to read its literature. Direct method: culture consists of more than the fine arts (students study cultural values). Audio-lingual method: culture consists of the everyday behavior and lifestyle of the target language speakers. Language cannot be separated from culture. Silent Way method: they believe that culture, as reflected in students unique world view, is inseparable from their language. Suggestopedia: it says that the culture which students learn concerns the everyday life of people who speak the language. The use of fine arts (music, art and drama) enables suggestions to reach the subconscious. Community language learning: it believes in integrating the culture with language. Total Physical Response: says that culture is the life style of people who speak the target language natively. In Communicative Language Teaching: culture is the life style of people who use the language natively. The cultural-communicative learning paradigm: â€Å"learning a language is learning a culture. Intercultural competence Intercultural competence is an enormously popular concept nowadays, its content being discussed in a great variety of contexts. It is not possible to arrive at one particular definition of the concept it is always contextually determined, colored by the latest discourses on competence, culture, communication, language, etc (Risager, 2000). Looking for a comprehensive definition of this phrase, we encounter a lot of different ideas and various definitions. By Alvino E. Fantini (1997) a basic definition of intercultural competence includes: The fundamental acceptance of people who are different to oneself outside one’s own culture. The ability to interact with them in a genuinely constructive manner which is free of negative attitude (e.g. prejudice, defensiveness, apathy, aggression etc.) The ability to create a synthesis, something which is neither â€Å"mine† nor â€Å"yours†, but which is new and would not have been possible had we not combined our different background and approaches (www.kwintessential.co.uk, 2009). Penn State (2009) has also â€Å"A simple definition†: â€Å"the abilities to perform effectively and appropriately with members of another language-culture background on their terms. And finally, In essence intercultural competence can be summed up as the ability to work well across cultures. Culture in Foreign Language Curriculum A major goal of foreign language instruction is to increase students’ literacy in languages other than their own, thereby also increasing literacy in that culture. The concept of literacy encompasses the students ability to read with understanding, to write with clarity and accuracy, to understand what is heard, and to speak comprehensibly with accurate grammar and pronunciation. To communicate successfully in another language, students develop facility, with the language, familiarity with the culture that use the language, and awareness of the ways in which language and culture interact in society. Reaching this point is central to developing literacy in any language. Two aspects of culture appropriate to be included in the foreign language curriculum are: first, the society’s production of art, music, and literature, and second, the social conventions of that society’s members. Culture in the classroom Now it is the time to come to the classroom and investigate culture related to the requirements of the class: Foreign Language Teachers and Foreign Language Learners. Culture and language teachers Traditionally, language teachers have listed culture as one of the five principal objectives of second language study. Attaching the same value to culture as to each of the four language skills is no surprise because of its importance in the development of global awareness and international understanding, in being able to function in the second language society, and in stimulating and maintaining students’ interests and motivation. The primary goal and dominant focus of attention in most classes continues to be language, to the detriment of achieving desirable cultural objectives. As conclusion to this, the teacher ought to be able to describe and assess his or her own intercultural competence. A foreign language teacher should be able to: Understand the contributions and lifestyles of the various cultural groups Recognize and deal with dehumanizing biases, discrimination, and prejudices Create learning environments that contribute to the self-esteem of all persons and all positive interpersonal relations Respect human diversity and personal rights (Lafayette, 1979, p. 132). Some authors do recommend placing the greater emphasis on culture. What these authors are advocating is an organized, systematic presentation of the major characteristics of the second language culture that will lead students to an understanding and an appreciation of the culture. In many regards, culture is taught implicitly, imbedded in the linguistic forms that students are learning. To make students aware of the cultural features reflected in the language, teachers can make those cultural features an explicit topic of discussion in relation to the linguistic forms being studied. It is important for a language teacher as an influential figure in the class to be interculturally aware and responsive. Teachers should be aware of and sensitive to the cultural differences (Valdes, 1986), and its influences on students’ growth and learning. They should also be aware of their own cultural values and beliefs (Wang, 2006). Culture and language learners One of the principal reasons for stressing culture in language classes has to do with the students. They are extremely interested in the people who speak the language they are studying (Chastain, 1987). A program which seeks to develop systematic progress in cultural understanding side by side with growing mastery of the language will ensure that the language learners are able to communicate with the speakers of the language in the fullest sense of the word. Intercultural contact is both a means and an end in second language studies. It is impossible to identify the specific ethnic and cultural groups that represent native speakers of the language. As a result, in order to investigate the role of the intercultural contact in foreign language learning environments, we first need to explore what kind of contact students of foreign languages have with home and how frequently, what attitudes they display and how they see the role of contact in language learning. It appears that favorable contact leads to the discovery of cultural similarity and of our common humanity. Then, contact will improve attitudes (Piage R. M., et al., 1998).

Digital Democracy Essay -- Politics Media Internet Technology Essays

Digital Democracy Over the years the media has made citizens major role players in politics. Ross Perot opened eyes by putting the 1992 Election in the media and thereby allowing voters to become directly involved in politics. The Internet, the new form of mass media â€Å"has turned into a major political and media industry† (Grossman 16). Because of the rise the Internet has taken, the idea of direct democracy has risen. The foundation of direct democracy is in self-government. The claim is that the presence of the Internet will increase citizens’ involvement in political issues by allowing them access to more information. This is significant because it takes a look at the impact of technology on society and politics, as well by looking at politics from the average persons’ perspective. It is my position, however that although the Internet will make citizens more informed this would actually work to deter people from participating in politics. Through the greater establi shment of community and trust among citizens will we find the desire to participate in government and politics. Currently, our government is based on a representative form of democracy, where citizens choose representatives to make decisions on their behalf. This is a type of self-government because â€Å"by choosing those who would govern them, the people would also, in effect, be governing themselves† (Grossman 40). However, with the coming of the Internet age and a higher prospect of self-government, representative democracy could soon become obsolete, being replaced by direct democracy. Direct Democracy was first introduced by The Athenians as a form of government back in fifth century BC. Direct Democracy allowed the citizens to make the rules as w... ...e nationwide disaster. Our best hope at creating a better democracy is to focus on rebuilding the community. Before we can put things in place that are meant to reconstruct society, we must first fix the foundation upon which this nation was built, and that is community. Works Cited: Bimber, Bruce. â€Å"The Internet and Political Transformation: Populism, Community, and Accelerated Pluralism.† Polity 31(1): 133-160. Davis, Richard. The Web of Politics. New York: Oxford Press, 1999. Davison, Donald E. New Democracy: A New Democracy means a more Direct Democracy. 1 April 2001. 27 September 2001. . Grossman, Lawrence K. The Electronic Republic. New York: Penguin Group, 1995. Kamarck, Elaine, and Joseph S. Nye, Jr. democracy.com: Governance in a Networked World. Hollis, NH: Hollis Publishing, 1999.

Mkt 421 Final Exam

1) According to the text, marketing means: A. Selling. B. Much more than selling and advertising. C. Producing and selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marketing. 3) Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm.B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with generating a single exchange between a firm and a customer. D. Marketing begins with anticipating potential customer needs. 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at A. Market development. B. Diversification. C. Product development. D. Market penetration. ) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: A. Market development. B. Market penetration. C. Product development. D. Combination. 6) Which of the following statements regarding marketing strategies is FALSE? A. Developing successful marketing strategies does not need to be a hit-or-miss proposition. B. These strategies must meet the needs of target customers, and a firm is likely to get a competitive advantage if it just meets needs in the same way as some other firm. C.These strategies require decisions about the specific customers the firm will target and the marketing mix the firm will develop to appeal to that target market. D. It is useful to think of th e marketing strategy planning process as a narrowing-down process. 7) A firm's marketing mix decision areas would NOT include: A. Price B. People C. Product D. Promotion 8) Which of the following is true? A. The product P in the marketing mix stands for only tangible merchandise. B. The product P in the marketing mix stands for both physical goods and services. C. The product P in the marketing mix stands for both physical goods and tangible D.The product P in the marketing mix stands for only physical goods. 9) Product is NOT concerned with: A. Wholesale price. B. Branding. C. Packaging. D. Quality level. 10) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ A. personnel. B. promotional. C. product. D. pricing. 11) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is: A. Product . B. Placement. C. Promotional. D. Pricing. 2) The ______ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted. A. Promotion B. Place C. People D. Product 13) The main difference between a marketing strategy and a marketing plan is that: A. A marketing strategy provides more detail. B. A marketing strategy omits pricing plans. C. A marketing plan includes several marketing strategies. D. Time-related details are included in a marketing plan. 14) A marketing plan is: A. A marketing strategy—plus the time-related details for carrying it out. B. A target market and a related marketing mix.C. A marketing strategy. D. A marketing program. 15) Which of the following is part of a complete marketing plan? A. Competitors' marketing strategies. B. What company resources (costs) are required and at what rate. C. How different marketing mixes (for different target markets) relate to each other. D. All of th ese. 16) Marketing strategy planners should recognize that: A. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. B. Target marketing is not limited to small market segments. C. Mass marketing is often very effective and desirable. D.Target markets should not be large and spread out. 17) Target marketing, in contrast to mass marketing, A. Ignores markets that are large and spread out. B. Focuses on fairly homogeneous market segments. C. Assumes that all customers are basically the same. D. Is limited to small market segments. 18) Good marketing strategy planners know that: A. Mass marketing is often very desirable and effective. B. The terms mass marketing and mass marketer mean basically the same thing. C. Target marketing does not limit one to small market segments. D. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets. 9) ______________ is the process of naming broad product-markets a nd then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Market positioning C. Diversification D. Market segmentation 20) Clustering techniques applied to segmenting markets A. Usually require computers to group people based on data from market research. B. Remove the need for managerial judgment. C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers. D. All of the above are true. 1) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: A. Market development. B. Market penetration. C. Market research. D. Market segmentation. 22) Procedures that develop and analyze new information to help marketing managers make decisions are called: A. Analytical research. B. Strategy planning. C. Marketing research. D. Operational planning. 23) ________ ________ ________________ utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions. A. Marketing structure.B. Marketing planning. C. Marketing research. D. Marketing processing. 24) A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. A. Marketing research project B. Marketing information system C. Marketing research department D. Marketing model 25) Marketing research which seeks structured responses that can be summarized is called: A. Qualitative research. B. Focus group research. C. Situation analysis research. D. Quantitative research. 26) One of the major disadvantages of the focus group interview approach is hat A. It is difficult to get in-depth information about the research topic. B. It is difficult to measure the results objectively. C. There is no interviewer, so the research questions may not be answered. D. Ideas gen erated by the group cannot be tested later with other research. 27) Focus groups: A. Always do a good job of representing the broader target market. B. Yield results that are largely dependent on the viewpoint of the researcher. C. Are expensive compared to other marketing research methods. D. Are usually composed of 10 to 15 people as participants. 28) The observing method in marketing research:A. Is used to gather data without consumers being influenced by the process. B. May require customers to change their normal shopping behavior. C. Is not suitable for obtaining primary data. D. Uses personal interviews. 29) The attitudes and behavior patterns of people are part of the A. Competitive environment. B. Social and cultural environment. C. Firm's resources and objectives. D. Political environment. 30) Which of the following statements about consumer products is true? A. Specialty products are those that customers usually are least willing to search for. B.Shopping products are tho se products for which customers usually want to use routinized buying behavior. C. Unsought products are not shopped for at all. D. Convenience products are those that customers want to buy at the lowest possible price. 31) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Strategic planning C. Market positioning D. Market segmentation 32) Which is the first step in market segmentation? A. Naming a broad product-market of interest to the firm.B. Evaluating market segments to determine if they are large enough. C. Finding one or two demographic characteristics to divide up the whole mass market. D. Clustering people with similar needs into a market segment. 33) The first step in market segmentation should be: A. Finding a demographic group likely to use your products. B. Defining some broad product-markets where you may be able to op erate profitably. C. Deciding what new product you could develop. D. Evaluating what segment(s) you currently serve. 34) Which of the following is NOT one of the text's product life cycle stages?A. Market introduction B. Market growth C. Market maturity D. Market penetration 35) The product life cycle: A. Applies more to individual brands than to categories or types of products. B. Shows that sales and profits tend to move together over time. C. Describes the stages a new product idea goes through from beginning to end. D. Has five major stages. 36) Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmentation dimension, and the benefit Sally seeks (reliability) is a _____________ segmentation dimension. A. Geographic; behavioral. B. Demographic; geographic. C. Geographic; demographic. D. Demographic; behavioral. 37) Regarding product life cycles, which of the following is NOT true? A. It is usually expensive for a new firm to enter in the market maturity stage. B.Industry profits are likely to level off or decline before sales level off. C. The level of promotion usually decreases in market maturity because there is less revenue to cover the cost. D. Many close substitutes are usually competing in the market maturity stage. 38) An industry's sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as homogeneous. Several firms have dropped out of the industry, but a new one entered recently. Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising.These firms are competing in which stage of the product life cycle? A. Market introduction B. Market growth C. Market maturity D. Market development 39) During the market introduction stage of the product life cycle: A. Funds are being invested in marketing with the expectation of future profits. B. Considerable money is spent on promotion while place development is left until later stages. C. Products usually show large profits if marketers have successfully carved out new markets. D. Most potential customers are quite anxious to try out the new-product concept. 40) Advertising allowances A.Set the allowance amount as a percent of the retailer's actual purchases. B. Are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally. C. Involve intermediaries and producers sharing in the cost of ads. D. Allow for coordination and integration of ad messages in the channel. 41) SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGam er computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is A.An example of a producer using sales promotion in the channel. B. Probably illegal because it might encourage price competition among retailers. C. An example of cooperative advertising. D. The type of promotion that continues to impact sales even after the promotion is over. 42) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of: A. Feedback. B. Noise. C. Encoding.D. Decoding. 43) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has: A. A pushing policy. B. A target marketing policy. C. A pulling policy D. A selective distribution po licy. 44) American Tourister, Inc. —a producer of luggage—is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect.This is an example of: A. A pushing policy. B. Intensive distribution. C. A pulling policy. D. Selective distribution. 45) Integrated direct-response promotion: A. Is not necessary or useful when the channel of distribution involves intermediaries. B. Is usually part of a pushing effort rather than part of a pulling approach. C. Focuses on achieving a measurable, direct response from specific target customers. D. None of these are true. 46) Which of the following statements about positioning is NOT TRUE? A. It helps marketing managers know how customers view the firm's offering. B.It refers to how customers think about proposed or present brands in a market. C. It often makes use of techniques such as perceptual mapping. D. Positioning issues are especially important when competitors in a market are very dissimilar. 47) When segmenting broad product-markets, cost considerations tend A. To lead to a large number of small, but very homogeneous, product-market segments. B. To lead to more aggregating. C. To encourage managers to disregard the criterion that a product-market segment should be substantial. D. To be unimportant as long as the segmenting dimensions are operational. 48) Positioning analysis A.Shows that managers and customers usually view present brands similarly. B. Is not a product-oriented approach. C. Helps managers understand the actual characteristics of their products. D. Is a visual aid to understanding a product-market. 49) A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs. A. Product-ma rket B. Target market C. Generic market D. Standard market 50) Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing? A. Decreasing role of airfreight. B. Global communication over the Internet.C. Tensions between have and have-not cultures. D. More attention to exporting by small companies. 51) When a company grows globally, this is an example of: A. Market penetration. B. Diversification. C. Market development D. Product development. 52) Identify the incorrect statement about sales promotions. A. The availability of more ad agencies and specialists has spurred growth in sales promotions. B. Changes in technology have made sales promotions more efficient. C. Sales promotions have increased because of competition in emerging markets. D. Sales promotions can be used as tools to overcome consumer price resistance. 3) Which of the following is a key trend affecting marketing strategy planning? A. Growth of marketing informati on systems. B. Less use of technology in personal selling. C. Senior and ethnic submarkets are getting smaller. D. Slower new-product development. 54) It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology tools are needed and how they will be used. A. Purchasing manager's B. Marketing executive's C. Sales manager's D. Procurement manager's 55) The future poses many challenges for marketing managers because: A.Social responsibility applies only to firms—not to consumers. B. New technologies are making it easier to abuse consumers' rights to privacy. C. It is marketing managers who have full responsibility to preserve our macro-marketing system. D. The marketing concept has become obsolete. 56) Many Internet sites, such as Autobytel. com and Edmunds. com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it? A. Consumers should not trust any information they receive from any source except the government.B. Consumers should not use it because it gives them an unfair advantage over car dealers. C. Consumers can use it, but should not feel a responsibility to do so. D. Consumers have a responsibility to use the information and be smarter customers. 57) Which of the following statements about ethical behavior in business is true? A. The legal environment sets the normative standards of ethical behavior. B. The legal environment sets the highest standards of ethical behavior. C. The legal environment sets the minimum standards of ethical behavior D. The legal environment sets the maximum standards of ethical behavior.

Editorial Essay High Persuasive School

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