Friday, February 14, 2020

Customer Relationship Management Essay Example | Topics and Well Written Essays - 500 words

Customer Relationship Management - Essay Example Web 2.0 which has brought about revolution in different marketing concepts, like advertisement and many other ideas, the C.R.M concept is equally affected by web 2.0. Through blogs, social media (face book, twitter), the customers are kept in touch with the organizations. The web 2.0 provides fan pages and other similar links which enable staying in touch with the pulse of masses and customers. C.R.M has certain set of components, and each of them is vital for the overall productive working of C.R.M. each component works in a complementing way towards the other and these components are as following: Customers’ retention is an important factor. It is being said that a satisfied customer brings along 3 to 4 customers with himself while a dissatisfied customer takes away three to five customers with himself therefore customers response is very important either way. Large number of enterprises have taken up C.R.M work and processes in their routines within their organizations. These organizations realize the impact of C.R.M and the dividends that can be extracted through it. Benefits of C.R.M: the benefits of C.R.M are multifold. It is a source f direct contact with the customers. C.R.M enables saving time and through direct methods the direct questions are addressed. Other benefits involve doing more with less that is saving money and saving time. C.R.M allows working to the will of clients and since clients are the backbone of any given organization, hence C.R.M is the pivot towards the organizational success. Other goals and advantages of C.R.M include reliable measures, enabling of taking on board the customers and then resolving the issues and obstacles relative to the problems at hand and customers demands. Canada’s company Bell is C.R.M enabled and it brings into action all the functions which are necessary for successful execution of

Saturday, February 1, 2020

Final Research Paper Example | Topics and Well Written Essays - 1250 words

Final - Research Paper Example Erik Erikson and his Psychosocial Theory Erikson was viewed to be ‘the most important’ person to have contributed in knowing some of the developments in the early years of a man’s life. Such significant developments coincide, not just with the physical state of man being perceived as a toddler or an adult, but also with the ability of the toddler or the adult to think and act based on what a toddler, or an adult thinks. He believed that in every action man makes corresponds to an inert thinking, which was influenced by some events that had happened in the past and the culture where one belongs (Berk, 2006, p. 18; Douvan, 1997, p. 15). A prominent psychoanalyst just like Erikson, Sigmund Freud was the one who first initiated the whole idea into a study and made a point that such developments were basically driven by one’s hidden and innate pleasures that are then guided with the rationality of thinking when one becomes mature, and also by the so-called †Å"conscience† being the man’s highest thinking capability (Berk, 2006, p. 17). Consequently, Erikson’s psychosocial theory emerged when he intently thought that although Freud was correct with his notion about motivating the occurrence of man’s significant developments, those motivating factors Freud had pointed out, for Erikson, are not enough. Erikson, in his theory, had stressed the presence of a â€Å"positive† motivation, coining that it is not just the man’s sense of right or wrong, or his/her innate pleasures as a way for changes to occur, but an individual is driven to change because everyone must contribute something to the society (Berk, 2006, p. 18). The Strengths and Limitation of Psychosocial Theory Being psychoanalytic in nature, psychosocial theory suggests that to know two contrasting ideas present in every period of man’s development and identify which of the ideas are suited to the person, based on some past events, c an actually determine possible reasons why a person is acting that way or is thinking such, a strength powerful enough for a society to understand the people that it comprises (Berk, 2006, p. 19; Capps, 2012, p. 270). If Freud had identified a gradual change from birth to adolescence, it was Erikson who had pointed out such observation of Freud until the old age, making Erikson the first one to pinpoint the â€Å"lifespan† of man (Berk, 2006, p. 18). To know what one has felt when he/she was still a baby and predict the feeling when he/she gets old are part of the process of viewing one’s lifespan, another strength noteworthy to be inculcated in the hearts of people since knowing how one had lived life can lead to improving oneself. With the theory’s strengths come also its limitations. According to many authors (e.g. Cairns, 1998; Thomas, 2000; Westen & Gabbard, 1999) who have proven the point of Berk (2006), Erikson’s theory is limited to only identifyi ng the value, i.e., choosing whether a person had demonstrated â€Å"initiative† in carrying out a task when he/she was a toddler or had been guilty towards the task, and is â€Å"vague† for individuals who are interested in psychoanalysis to assess the stated values through experiments (p. 19). It is also not reliable in terms of getting numerical data (Prelinger & Zimet,